paid media safety platform
Ad spend should have a
kill switch.
BidGuard sits between operators and ad spend. It watches for spend spikes, stale sync, brittle automation, and risky action requests before they become an unexplained budget leak.
live incidents
Anomalies surfaced with evidence, gated by approval.
Spend spike
approval gate
CPA drift
evidence queued
Budget leak
guardrail armed
operator cockpit
Built for the operator, not the algorithm.
One view: connection health, readiness gates, bucket posture, live incidents, and approval queues. Nothing buried in a settings panel.
Surfaces
Buckets
4
Connected
2/2
Sync health
Fresh
Pending approvals
1
Brand Keywords
guardedGoogle Ads
Performance Max
monitoringGoogle Ads
Meta Retargeting
guardedMeta Ads
Cold Audiences
syncingMeta Ads
operator lifecycle
Readiness is a route, not a badge.
A genuinely connected ship needs BidGuard to make each connector prove the exact stage it is in — and which next operator action unlocks the next one.
Operator sign-in
Identity is app access, not provider OAuth. WorkOS hosts the flow.
Connect provider
Google and Meta stay separate from user access. Each connection is independent.
Discover accounts
Visible ad accounts must be proven and listed before setup can continue.
Assign workspace
One workspace gets one explicit monitored account. No silent multi-account bleed.
Sync health
Read-only monitoring needs fresh data. Stale sync is a hard block, not a warning.
Review action
Live writes stay behind policy, approval, and audit. Nothing runs autonomously.
feature surface
Everything in the cockpit.
BidGuard is not a dashboard with optional safety. The non-negotiables are the product.
Budget guardrails
CPA Guard, ROAS Guard, Pacing Guard, and Circuit Breaker. Each one runs from evidence, not guesses.
Bucket posture board
Group ad accounts by strategy intent. See readiness, risk, and cap posture in one view.
Strategy library
Pre-built rule presets mapped to real operator intent: protect spend, scale carefully, notify and diagnose.
Approval queue
Every proposed action needs an explicit approval. Evidence packets show exactly why BidGuard wants to act.
Immutable audit ledger
Connector changes, rule edits, approvals, actions, and reverts all write a permanent audit event.
Operator cockpit
Unified view of connection health, pilot readiness, discovered accounts, and workspace status.
Live sync monitoring
Google and Meta OAuth sync is tracked separately. Stale data fails closed — it never pretends to be fresh.
In-app alert inbox
Spend anomalies, readiness blocks, and rule evaluations route to the alert inbox with retry state.
safety model
Safety is the product.
BidGuard is not a dashboard with optional safety. The non-negotiables are the product.
Read before write
Every account starts in read-only sync. Live mutations stay blocked until a sandbox proof path is established.
State, not badges
OAuth, discovery, assignment, sync, permissions, and action-readiness are separate states — not a single status badge.
Stale data fails closed
Approved actions refuse to run on stale data, missing capability, or unsupported provider methods.
Audit is the ledger
Every connector change, rule edit, approval, action, and revert writes an immutable audit event.
state-date closed loop
Stale data detected
Sync timestamp outside freshness window
Action proposed
Evidence packet written, approval queued
Approval confirmed
Operator reviews evidence + approves
Audit written
Immutable record before any provider call
trust model
Know enough to be trusted.
Not creative generation. Not vague AI optimisation. BidGuard is overspend protection, policy control, operator reviews, and incident evidence.
Google Ads budget monitoring
Meta Ads guardrails
Campaign anomaly detection
Paid media audit trail
Connector health monitoring
Approval-gated action runner
connect only what can be explained
The alpha keeps provider mutations blocked until sandbox proof exists.
Operators can still see connection state, account assignment, evidence, and Buckets without pretending the system is done.